Carpe’ Digital

One of the biggest challenges that church leadership faces is to successfully establish a sense of community among their members and their community by communicating their “Vision” and “Message.” In place of traditional methods of attracting new members and reaching a wider audience, a lot of churches are now using video communications as a proven method of increasing growth and also maintaining that growth.

One of the reasons that delivering your message with video is becoming so popular is that it allows you to communicate your message much more clear, and much more personal. A person’s voice inflections, facial expressions, and style can be communicated and draws people in.  All of those little details can be captured in video which makes a big impact. You can welcome new visitors with a personal video greeting, broadcast information about events with short video podcasts, and share news with all members quickly and easily with weekly video updates.

Studies show that people remember 10% of what they read, 20% of what they hear, and 30% of what they see. If you combine what the average adult both sees and hears they retain 50% of that material.  That is why video is such a powerful tool.

Video communications is quickly becoming a very cost-effective solution to engage with your community and your congregation. The great thing about video is that you can start small. You don’t have to do everything at once. I would encourage you to just begin to lay a foundation for video elements in your website and/or your blog and then become strategic on how to build that platform from there.