Many churches are now beginning to understand the importance and value of establishing web presence and many Pastors are beginning to see the value in blogging. A blog differs from a traditional website in the sense that it is designed to be dynamic—regularly updated with new information and content—rather than static, such as the virtual brochure that many church websites are designed to be. Blogs also have the capability of facilitating interaction between the author and readers creating a sense of community. Blogs are also becoming a wonderful tool for discipleship as it gives Pastors the ability and opportunity to address topics that might not otherwise come up.
So the question is, should a pastor blog? I believe that the answer is YES! But here are a couple of things to remember. You should make sure that you are comfortable with being transparent and open on personal issues. You will need to be prepared for negative responses on occassion and you need to be disciplined to make sure that content is regularly updated. Successful blogging does take time and dedication, though it does have its rewards. But you need to be careful that your blog doesn’t consume so much of your time, that you neglect other more important areas of your life and your ministry.
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