Here is a great article from Church Solutions about Facebook for Pastors.
As increasing numbers of pastors are using Facebook, they are discovering it’s easy to become a victim of “phishing,” or the compromising of their account for spam purposes. Click Here for Full Article.
Many churches are now beginning to understand the importance and value of establishing web presence and many Pastors are beginning to see the value in blogging. A blog differs from a traditional website in the sense that it is designed to be dynamic—regularly updated with new information and content—rather than static, such as the virtual brochure that many church websites are designed to be. Blogs also have the capability of facilitating interaction between the author and readers creating a sense of community. Blogs are also becoming a wonderful tool for discipleship as it gives Pastors the ability and opportunity to address topics that might not otherwise come up.
So the question is, should a pastor blog? I believe that the answer is YES! But here are a couple of things to remember. You should make sure that you are comfortable with being transparent and open on personal issues. You will need to be prepared for negative responses on occassion and you need to be disciplined to make sure that content is regularly updated. Successful blogging does take time and dedication, though it does have its rewards. But you need to be careful that your blog doesn’t consume so much of your time, that you neglect other more important areas of your life and your ministry.
One of the biggest challenges that church leadership faces is to successfully establish a sense of community among their members and their community by communicating their “Vision” and “Message.” In place of traditional methods of attracting new members and reaching a wider audience, a lot of churches are now using video communications as a proven method of increasing growth and also maintaining that growth.
One of the reasons that delivering your message with video is becoming so popular is that it allows you to communicate your message much more clear, and much more personal. A person’s voice inflections, facial expressions, and style can be communicated and draws people in. All of those little details can be captured in video which makes a big impact. You can welcome new visitors with a personal video greeting, broadcast information about events with short video podcasts, and share news with all members quickly and easily with weekly video updates.
Studies show that people remember 10% of what they read, 20% of what they hear, and 30% of what they see. If you combine what the average adult both sees and hears they retain 50% of that material. That is why video is such a powerful tool.
Video communications is quickly becoming a very cost-effective solution to engage with your community and your congregation. The great thing about video is that you can start small. You don’t have to do everything at once. I would encourage you to just begin to lay a foundation for video elements in your website and/or your blog and then become strategic on how to build that platform from there.
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