Carpe’ Digital

A mistake that many churches make when it comes to communications is that they don’t always put a priority on it and they don’t take it seriously. The message of Christ is the most important thing we have so we need to devote the resources to making that message clear, sharp and effectively presented.

Church communication, because it is a core aspect of the church’s mission should never be neglected. Many churches have great facilities, fine preachers, wonderful music and but you would never know it. Truth is, when it comes to church communications, many of us are stuck in the same place using the same methods - reluctant to admit they are not working.

I would highly recommend that you sit down and honestly evaluate the communication methods used in your church? What methods are you using and which ones are really making an impact?

* Church Bulletin or Brochure
* Church Newsletter
* Church E-Newsletter
* Church Website
* Online Sermons
* Church Blog
* Banners
* Posters and Flyers

No matter what size congregation or budget you have, you need to ensure that you develop and take your communications ministry seriously. Information is a vital commodity in our world today and using the resources that are available needs to be a priority. We should apply the same level of stewardship and accountability to our vision and how we communicate it, as we do any other area of our ministry.

Designing a brochure, or some handouts, and a weekend program is part of every churches weekly responsibilities. Sometimes these types of things are the first thing a visitor may see when they want information about your church. It is very important that you make sure these look good even if you have a small budget. Here are three simple things to remember when producing these items.

1. Proofread before printing.
It is very important that you have several people it and look at the spelling and punctuation. You also want to make sure that everything makes sense to others who look at it.
2. Don’t use too much text.
Too much text can do more harm than good if not presented well so be careful.
3. Choose good images.
Make sure that you use good quality images for your designs. A brochure or flyer can be unsuccessful because of bad quality pictures and the placement of those images.

These are simple, but will go along way in making sure that your printed materials end up being as effective as you want them to be.