A terrific article from Church Solutions.
Recent studies have shown that students’ grades can benefit from church attendance. Based on a survey conducted by the University of Iowa and the University of Notre Dame, … (more).
One of the biggest challenges that church leadership faces is to successfully establish a sense of community among their members and their community by communicating their “Vision” and “Message.” In place of traditional methods of attracting new members and reaching a wider audience, a lot of churches are now using video communications as a proven method of increasing growth and also maintaining that growth.
One of the reasons that delivering your message with video is becoming so popular is that it allows you to communicate your message much more clear, and much more personal. A person’s voice inflections, facial expressions, and style can be communicated and draws people in. All of those little details can be captured in video which makes a big impact. You can welcome new visitors with a personal video greeting, broadcast information about events with short video podcasts, and share news with all members quickly and easily with weekly video updates.
Studies show that people remember 10% of what they read, 20% of what they hear, and 30% of what they see. If you combine what the average adult both sees and hears they retain 50% of that material. That is why video is such a powerful tool.
Video communications is quickly becoming a very cost-effective solution to engage with your community and your congregation. The great thing about video is that you can start small. You don’t have to do everything at once. I would encourage you to just begin to lay a foundation for video elements in your website and/or your blog and then become strategic on how to build that platform from there.
A mistake that many churches make when it comes to communications is that they don’t always put a priority on it and they don’t take it seriously. The message of Christ is the most important thing we have so we need to devote the resources to making that message clear, sharp and effectively presented.
Church communication, because it is a core aspect of the church’s mission should never be neglected. Many churches have great facilities, fine preachers, wonderful music and but you would never know it. Truth is, when it comes to church communications, many of us are stuck in the same place using the same methods - reluctant to admit they are not working.
I would highly recommend that you sit down and honestly evaluate the communication methods used in your church? What methods are you using and which ones are really making an impact?
* Church Bulletin or Brochure
* Church Newsletter
* Church E-Newsletter
* Church Website
* Online Sermons
* Church Blog
* Banners
* Posters and Flyers
No matter what size congregation or budget you have, you need to ensure that you develop and take your communications ministry seriously. Information is a vital commodity in our world today and using the resources that are available needs to be a priority. We should apply the same level of stewardship and accountability to our vision and how we communicate it, as we do any other area of our ministry.
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